| A fantastic venue for our networking event on Tuesday |
| Just 10 minutes outside Burgess Hill, just off the A23, at the bottom of Clayton Hill, along a private road that leads to up where you find it tucked into the foot of the glorious South Downs. One of our premier venues in the county. |
 Roaring wood burners greeted guests at this fantastic venue  Badges ready – Another big turnout for a BHBPA event. Everywhere in this venue, lovely touches. |
 We announce the breakfast buffet with bread rolls all made on the premises that morning  Nicky Currie explained how the business has evolved and the family values at its core |
 This barn is now 304 years old, beautifully maintained The service from the Pangdean Barn team was efficient and effortlessly smooth. This is a venue that regularly host awards evenings and corporate events with 180-200 guests, but it’s also suitable for more intimate gatherings. There are multiple spaces on hand. Several of our guests this morning told me of their truly fond memories of the barn, where they had got married and celebrated. In summer the gardens are also available and are glorious in their floral and verdant styling, A 400 year old Mulberry tree grows close to a covered area for officiating ceremonies, while an outdoor PA system (disguised as boulders) provides all the necessary for any occasion. Find out why it’s so special: www.pangdean.com We then began our main presentation… “Can AI Take Over PR and Marketing?” A Captivating Presentation by Aneela Rose of Rose Media |
 Aneela Rose  Lucie Ager  Mary Kemp |
| Aneela Rose’s presentation, “Can AI Take Over PR and Marketing?”, captivated a packed room with its mix of expert insights, audience engagement and a personal journey through 20 years of PR and communication advancements. Kicking off with an interactive AI-powered Mentimeter poll, Aneela gauged audience feelings about AI, achieving a remarkable 90% participation rate. She then reminisced about the early days of her PR business, recalling faxing press releases and dial-up internet – a nostalgic moment that struck a chord with the audience. Taking the audience through 20 years of innovation, from the launch of Facebook and smartphones to ChatGPT and today’s AI tools, she emphasised the importance of embracing change. “If my PR agency hadn’t adapted to these advancements, it wouldn’t exist today,” she explained, urging businesses to learn about emerging technologies before making decisions to adopt or reject them. Adding depth to the session, Rose Media Group’s Senior PR Manager, Lucie, showcased two standout PR campaigns which highlighted the irreplaceable value of human intuition and creativity. Lucie demonstrated how personalised pitching and tailored storytelling has led to exceptional results – successes that no AI or robot could replicate. Her examples of the Bears on a pedalo story and The World Needs Underpants campaign reinforced the balance between human expertise and technological support in achieving meaningful impact. Rose Media Group’s AI specialist, Mary, rounded out the presentation with latest insights and practical tips. Delegates left with actionable strategies to harness AI while understanding its limitations in areas that require human connection and creativity. The audience was quick to praise, calling it a “mini TEDx talk” and applauding Aneela’s conversational, emotive and expertly delivered session. While AI is a powerful tool, the heart of PR and marketing lies in human connection, creativity and the ability to tell stories that truly resonate. The presentation left attendees inspired to embrace technology while preserving the irreplaceable human touch at the core of communication. |
 Mary Kemp & Aneela Rose Links to useful AI tools mentioned during the morning Mentimeter for fantastic real time polls Dot star media : for targeted journalist requests Midjourney & DALL-E Open Ai for stunning visuals Notion AI & Firefly for notetaking brilliance Otter.ai to record and transcribe your brilliance Perplexity for fact-checking (because accuracy is needed) Gamma for making presentations that wow Copilot is another large language model (LLM) as ChatGPT Mary Kemp is a member of the newly formed UKAI – the new trade association for AI in the UK that has just been set up at the request of the government. Mary also works with the business school at the University of Brighton, guest lecturing and supporting the tutors on the adoption of AI. |
| Get in touch If you would like to book an appointment to have a chat with Aneela, she can be contacted via aneela@rosemediagroup.co.uk and you can connect with her on LinkedIn here: https://www.linkedin.com/in/aneelarose/ Or visit the website: https://www.rosemediagroup.co.uk/ |
| We want you to make the most of your membership, if you’d like to know more, get in touch: richard.cox@bhbpa.co.uk |